Despite tough economic times and one of the harshest job markets in decades, Americans are still finding more and more cash to spread around on their pets. According to the American Pet Products association, Americans are expected to drop about $58.5 billion on their fluffy friends in 2014. This marks a 4.9 percent increase in spending over 2013 -- even in the face of an extended recession people can’t stop spending money on their pets. Pet-specific services are popping up all over the country and thriving. Cities have become hubs for specialty pet boutiques, doggy daycares, high-end boarding facilities, and even dog bakeries. But it’s not just about the pets; pet-friendly services have also seen huge success with bars, hotels, and other businesses opening their doors to pet owners in the hopes of landing more customers. Simply put, where there are pets, there is expendable income. The quality of food and services is also increasing. Pet parents more than ever are investing in premium foods, environmentally friendly cat litters, expensive niche toys, and organic treats and bathing products. Not only are pet owners spending more as a whole, they’re spending more on individual products in the hopes of securing longer, healthier, and happier lives for their pets. With pet ownership on the rise, there’s no doubt that we’ll continue to see an increase in spending from pet owners over the next few years. About the Author: Craig Davis is VP of Vet Organics, a company which produces effective and safe natural remedies for dogs and cats.