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Dog Food Brands Eukanuba and Iams Sold to Candy Maker


Mars, the company most known for its worldwide brands such as M&Ms, Snickers, and Life Savers, is expanding its reach into the pet market. Adding to its current pet food brands Whiskas and Pedigree, Mars is buying Iams and Eukanuba from Procter and Gamble for $2.9 billion.

This is significant because the roots of these brands as 'healthy alternatives' to normal mass produced kibble brands are clearly moving into hands known for massive volume production of candies and not with quality food products.

While these brands were once considered 'high-end' products, they are now considered mid-range offerings, with premium brands today taking on an entire new face featuring higher quality proteins, no animal byproducts and even organics in many cases. It seems is likely that quality of the Iams and Eukanuba brands gets sacrificed further over time than what they originally represented. Craig Davis, founder of Vet Organics, notes, "This company makes their money from products that cause human obesity. What do you think is more important to them, fat animals or fat profits?"

Vet Organics advocates a dog and cat diet consisting of raw animal proteins including beef, chicken and pork and vegetables. It should also be supplemented with a skin and coat product containing Omega 3 & Fish Oils such as EcoBalance.


Craig Davis

Craig is a lifelong pet owner and dog advocate with a special interest in animal and human longevity. He founded Vet Organics to develop an affordable, all-natural, safe and effective ear infection remedy for his dog, Lucy, whose chronic ear problems could not be solved by the vet.

What Customers Are Saying


EcoEars by Vet Organics fixed our girl's ears in the first couple of days & she was a whole new, happy dog again. THANK YOU Vet Organics!!!*

Nikki Wiedmer


EcoEars is a great product! I used it in my Lacey's ears and we haven't had any problems since.

Bonnie Schweitzer


Thank you for the peace of mind that my dog is not in discomfort anymore, thank you for this product being organic and good for our dog's ears, and seriously thank you for giving us an...

Melissa Block Demant


I used this product for my Boston last summer. Worked awesome. In 2 days, I've seen a improvement. Within 4 days, the infection was gone. My pit bull started having an issue with his...

Tina Neupauer


This stuff really works--after spending money at the vet @ $25 a bottle, it's saving me a lot of money.

José Olivo

*Results may vary based on factors such as age, size and physical condition of your pet.